Spring-2023

Productions at LakeTahoe.“I learned a lot about publicity and on-site management of concerts,” she says.The two connected when Amy moved to Santa Cruz and attended some of the shows Dan was producing. “I realized this guy needed some help,” she says with a laugh,“so we started working together, initially putting together shows in Hawaii. That’s where we learned, together, how to produce events on a shoe- string budget and how to work with just the stuff in your suitcase.” Cali Roots is well beyond the shoestring stage. Now in its 13th year (two years were skipped due to the pandemic) the Memorial Day festival features dozens of acts on several stages plus interactive art events, carefully curated food and beverage options and— most importantly—a convivial, lively, highly positive, communal and mindful atmosphere. A Family Affair “We put a lot of effort into what people should expect at any Good Vibez event, whether it’s Cali Roots or Rebels & Renegades or any other of our events,” Amy says. “The first thing that comes to mind is that we are really thoughtful in the experience that not only the fans are having, but that the artists are having.” From the back of the house, the Good Vibez staff is thinking through every detail to make sure it’s a full experience. “For attendees, (Left) Holo Holo Festival in Las Vegas showcases reggae with a Hawaiian flair. (Below) San Diego-based Slightly Stoopid performing at the Lake Tahoe Reggae Festival. Photo: Carlos Gonzales Photo: Carlos Gonzales